HOFEX 2017
8 - 11 MAY 2017
HONG KONG CONVENTION &
EXHIBITION CENTRE
 
 
REGISTRATION MEAT BAKERY COFFEE PROWINE
 
Are You Ready to Meet with
Her Majesty The Queen’s Wine Advisor?
 
ProWine Asia | International Trade Fair for Wines and Spirits
     
 
ProWine Asia, the newest addition of ProWein World’s international trade show family is finally arriving in Hong Kong next month from 8th - 11th at HKCEC! Other than a complete range of wine, spirits, sake, whisky and champagne waiting for you, a full schedule of exciting wine forum is prepared to facilitate Asia’s roaring interests in wine.

It is to our great honour to be able to invite a notable guest from UK, Jancis Robinson, OBE, MW, the queen’s wine advisor, as well as Asia’s first Master of Wine – Debra Meiburg, MW to speak with our buyers, discussing topics that matters to wine professionals and buyers in every degree.

Buyer’s registration is closing soon! Click on the button below to pre-register your visitor’s badge, and save your line-up time during the show!
 
     
   
     
 
Make Your Reservation Save the Best Spot
 
 
ProWine Asia 2017 features a round of seminars and forums, with cutting edge topics and sought-after speakers, wine professionals are invited to join this fascinating business-focused symposium designed to boost the success of their wine-related businesses. In particular, there will be masterclasses for many industry leaders, click here to reserve your spot now before seats run out!
 

 
HALL 5D WINE FORUM SCHEDULE
 
  8 MAY, MON 9 MAY, TUE 10 MAY, WED 11 MAY, THUR  
  How Do I Judge Wine Quality?
Jancis Robinson OBE, MW
10:45 – 11:45
Asia Wine Summit
E-commerce: Market by Market
Disruptive Wine Trends in Asia
Debra Meiburg, MW
10:45 – 12:45
Asia Wine Summit
Uncorking Sales: Teach Your Servers About Wine; How Educators’ Build Asia’s Wine Market
Debra Meiburg, MW
10:45 – 12:15
Tasting Trendies’ Sake Awards Presentation
Organsier: Ksoarts Limited
14:00 – 15:30
 
  Wines from Spain I
Ms Jennie Mack, Managing Director & Senior Wine Educator and Ms Corinne Mui, Chief Operating Officer & Senior Wine Educator, AWSEC
12:15 – 13:15
Wines from Spain II
Ms Jennie Mack, Managing Director & Senior Wine Educator and Ms Corinne Mui, Chief Operating Officer & Senior Wine Educator, AWSEC
16:00 – 17:00
The Austrian Trade Commission Hong Kong and Debra Meiburg, MW Presents the “Wine Country Austria” with a Tasting of Fine Austrian Wines
Debra Meiburg, MW
12:45 – 14:15
   
  Under-Appreciated Grape Varieties
Jancis Robinson OBE, MW
13:45 – 14:45
  Origin Matters! Germany’s Exceptional Terroirs for Riesling and Spatburgunder
VDP. Die Praedikatsweingueter Mrs Rachel Wang, Freelance Journalist/ Educator
14:45 – 15:45
   
  Unique Wines for Special Occasion
Wines of Portugal, Ms Jennie Mack, Managing Director and Senior Wine Educator, AWSEC
15:15 – 16:15
  How The Best Whiskies are Born
Whisky Magazine
17:45 – 18:30
   
  Asia Wine Summit
Talk to Me Marketing by Gender: Does It Work in Asia?
Debra Meiburg, MW
16:45 – 18:15
       
  N.B. These programmes are provisional and subject to change by organisers without prior notice.  

 
TASTING ROOM @ HALL 5E CONCOURSE
 
  8 MAY, MON 9 MAY, TUE 10 MAY, WED 11 MAY, THUR  
  Discover The Sparkling Wines of Italy!
J.C. Viens, Asia Editor Spirito diVino Asia
13:15 – 14:15
WSET Masterclass (Food and Wine Pairing)
Christina Choi, WSET
10:45 – 11:30
Wine Lovers Favorite – The Perfect Wine by the Glass
Wines of Portugal, Jennie Mack, Managing Director and Senior Wine Educator, AWSEC
10:45 – 11:30
WSET Masterclass (Food and Sake Pairing)
Micky Chan, Hong Kong Wine Academy
12:00 12:45
 
  Highland Park Masterclasses – Savour the Award-Winning Single Malt with Viking Root
Ron Taylor, Edrington
16:15 – 17:15
Exquisite Wines for Connoisseurs – Sommeliers Darling
Wines of Portugal, Debra Meiburg, MW
13:15 – 14:15
Gin – A Global Phenomenon
WSET, Ron Taylor
12:00 – 12:45
Highland Park Masterclasses – Savour the Award-Winning Single Malt with Viking Root
Ron Taylor, Edrington
14:45 – 15:45
 
  Highland Park Masterclasses – Savour the Award-Winning Single Malt with Viking Root
Ron Taylor, Edrington
16:15 – 17:15
Highland Park Masterclasses – Savour the Award-Winning Single Malt with Viking Root
Ron Taylor, Edrington
14:45 – 15:45
   
    “How the Shape of a Glass Shapes the Taste of Wine in Asian Cuisines” – by Lucaris, Crystal of Modern Asia
Mr. Sammy Leung, Hong Kong General Chamber of Wine and Spirits/ Chinese Wine and Spirits Committee Chairman
17:45 – 18:30
The Market Trend of Imported Wine in China 2012 – 2016 and 2017 - 2022 Market Prediction
Hong Kong Wine Chamber of Commerce Ivan Shiu, Director
16:15 – 17:15
   
      How to Put Your Brand into Bar Industry?
Hong Kong Bar & Club Association, Mr Wing Chin, Vice President
17:45 – 18:30
   
  N.B. These programmes are provisional and subject to change by organisers without prior notice.  
     
     
Highland Park Masterclasses -
Savour the Award-Winning Single Malt with Viking Root
 
Highland Park
     
 
Led by Ron Taylor, an independent wine & spirit educator with over 30 years of experience, the upcoming Highland Park masterclasses at HOFEX 2017 (8th - 11th May 2017 at Hong Kong Convention& Exhibition Centre) will be an excellent opportunity to savour this award-winning Orkney Single Malt.

Established in 1798 on Orkney, Highland Park is Scotland’s most northern whisky distillery.  For over 200 years, the distillery has combined age old tradition and the very best craftsmanship to achieve perfection.  Its range of 12, 15, 18, 21, 25, 30, 40 and 50 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards, most recently including category winner at the 2011 World Whisky Awards for its 25-year-old single malt and ‘Best Whisky in the World 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.

Highland Park 18 year old was named ‘Best Spirit in the World’ by American spirits guru Paul Pacult in Top 115 Spirits, Spirit Journal 2009 and 2005. For more information, please visit www.highlandpark.co.uk
 
     
     
     
 
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MAJOR SUPPORTING ORGANISATIONS
 
  Invest Hong Kong Hong Kong Tourism Board Meetings and Exhibitions Hong Kong Hong Kong Hotels Association The Hong Kong Chefs Association  
             
  Invest Hong Kong Hong Kong Tourism Board Meetings and Exhibitions Hong Kong Hong Kong Hotels Association The Hong Kong Chefs Association  


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  UBM HKES   UBM HKES
Tel: +852 2804 1500
Email: visit@hofex.com
 
     
  The organiser of HOFEX has merged with UBM and is now known as UBM HKES. UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. Click here to see the details of UBM HKES privacy policy.  
     
 
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